So, you write a music blog and struggle with getting the kind of attention you think you deserve…right?!?!?! Why not align with an aggregator? Momo, what are they and why should I pay attention?

Can they drive eyeballs to my site?

What value do they provide?

Ok, Let;s get started..

• Definition: Aggregators track MP3 blog posts and display the most recently updated posts on its front page. The sites provide a real time snapshot of what’s going on in music blogging and make it easier to search through recently posted MP3s.
• As an example, Hype Machine feature a list of the most popular tracks of the last 3 days as well as the most blogged bands and most popular searches. Elbo.ws has a similar feature listing which Bands, Tracks, and Videos are currently “hot.” Music Blog Aggregators have caused a boom in MP3 blog readership and accessibility.
• Aggregators use RSS technology to collect data from MP3 blogs and link to the individual blog posts instead of directly to the MP3s.

Momo, how do align yourself with an aggregator?

• Elbo.ws asks you to fill out an online form.
• Hype Machine has their own methodology. It is best that they describe how the cool kids are picked.

OK, How do I link to an aggregator from my blog?

• Elbo.ws.com provides the code. Cut and paste.
• Hype Machine - You create a Badge.

An aggregator can provide part of the magic you need to grow. You will have to prove yourself to these folks to get on the guest list. They don’t let buttless blogs in past the bouncers. If you get in the door a new world of efficiency in getting traffic your way will open up to you.

Tony Momo - Adapt or perish!

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